While there was once a significant difference in quality, appearance and performance between the two brands of Swarovski (Austria) and Preciosa (The Czech Republic), these days there is less difference, and the two brands offer strengths in each area. We love the perfection and exquisiteness of Swarovski. It's quality is undeniable. It is a perfect choice for bridal, couture and for situations where the nothing less than the best will do. But sometimes the conveyance of stone colour can get a little lost amongst the dazzle. This used to be the case particularly so for colours with the AB coating added to them. With the advent of the Shimmer coating this became much less of an issue, as colours with the Shimmer coating convey more of the stone's colour than colours with the AB coating did (or do).

But we also love the simplicity of the Preciosa range, and the quality yet affordability that it brings to the market. Preciosa stones retain that important colour flash up close as well as at a distance, and are considered a solid competitor to the Swarovski brand, albeit with a smaller range, less innovation and more traditional shapes and colours than Swarovski who are consistent leaders in innovation, range and shape offerings. 

In the field of competitive dance and stage performance, we believe that Preciosa stones are an excellent all-round option, while Swarovski stones offer just that little more when you are creating a couture piece, whether it be for fashion, stage or bridal.